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  • Is Beyoncé’s $50M Deal With Pepsi A Signing Of The Times?

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    Pepsi and Beyoncé are teaming on a $50 million multiyear campaign that could portent the direction celebrity endorsements are headed. The deal, reported today by the New York Times, will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects. The campaign will include a new TV ad, and her face will be on a limited-e..
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